• PURELU 3-IN-1 BABY WASH & SHAMPOO: This tear-free formula combines body wash, shampoo and facial cleanser in one 12.5 fl oz bottle, gently cleansing baby’s delicate skin and hair from newborn to 3 years old
• MOISTURIZING RICH LATHER: Creates soft, comforting foam that envelops skin without drying, featuring pH 6.5 mildly acidic formula that maintains baby’s gentle skin balance for daily cleansing
• SOOTHING BOTANICAL BLEND: Made with Centella Asiatica Extract for skin soothing, Scutellaria Baicalensis Root Extract for skin protection and antioxidant benefits, plus plant-derived extracts
• SAFE FORMULA: Proven non-irritating with human application test (Skin Irritation Index 0.00, Korea Dermatological Research Institute), hypoallergenic and gentle for sensitive baby skin. Designed with a non-contact metal-free pump to prevent metal allergy risk, ensuring safer daily use
• GENTLE DAILY USE: Specially formulated for sensitive baby skin with mild cleansing agents that won’t irritate eyes or skin, perfect for bath time routine and maintaining healthy skin moisture
